This redirect script is here only so that the page name changes when you view the School_News confernce. In RWD, if you just call a Conference (normal or in message blog view), the page you are on does not change, the middle of the page just gets replaced with the listing of items in the conference At the teacher level, this is not a big deal but on a corporate or district / school level, it can be confusing to have a calendar appear on a page with an unrelated title.
This page, when hit by a browser will run the following redirect script and open the School_News immediately.
Text in purple indicates the path and name of the calendar
Text in Orange indicates variables you can modify